You don’t just launch a product here... you make an entrance. With 360° views across the city, bold spaces and technology that moves with your story, expect energy, momentum and a setting that leaves a lasting impression.
The Loft is the most prominent event space in the A’DAM Tower. Located on the 16th floor, with seven-metre-high windows and panoramic views over the centre of Amsterdam, it’s a space that makes an immediate impression. With over 400 m², The Loft is also our largest event venue.
The 16th floor is always rented exclusively, giving you full privacy and complete freedom for your event. From 6:00 PM onwards, it’s possible to combine The Loft with 360.
Take a full lap around Amsterdam, literally. 360 offers panoramic views over the entire city from the 18th floor. Thanks to its circular shape and open feel, 360 immediately feels dynamic and exclusive. A strong choice for receptions, presentations and parties with a distinct character.
The 360 is available exclusively from 6:00 PM onwards for evening events and can be combined with The Loft.
A product launch lives or dies by how it is presented. Screens, lighting and sound should enhance the story, not distract from it. Together with our trusted audiovisual partners, we deliver a seamless technical setup; from crisp presentations and reveal moments to demos, video content and show lighting. Everything supports your product and its message.
The space should support the product. Styling creates focus and direction without overpowering the experience. From materials and layout to lighting accents and refined details, every element contributes to the story you want to tell.
Timing is everything. That’s why catering is aligned with the flow and rhythm of your launch. A welcome drink, bites during demos or a closing reception...food and beverages support the experience without stealing the spotlight from the product.
The impact starts the moment guests step inside. Thoughtful branding, immersive projections, colour and custom elements come together to create a cohesive experience. Sometimes subtle, sometimes bold, but always recognisable. The space becomes part of your brand story.
The Loft
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The Loft
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The Loft
The Loft
Looking for a location that truly lets your product make an entrance? At A’DAM Events, we create the setting where your launch is not just seen, but experienced.
With iconic spaces, sweeping city views and full freedom for branding, technology and storytelling, the A’DAM Tower offers a powerful stage for product presentations, press moments and brand launches. Thanks to our full-service approach, we can support you throughout the entire process if desired: from concept development and production to flawless execution on the day.
Curious to explore what’s possible for your product launch? Schedule a meeting with our event planners and discover how we can bring your brand story to life. Or request a non-binding quote directly.
We would love to help you turn your launch into a moment that truly resonates.
